Is honesty really the best policy or it’s just a saying. I still strongly believe in this saying after trying to follow this saying with some initial confusion and doubts, I realized that it is not foolish but it’s a clever decision to follow this policy of Honesty wholeheartedly after understanding its basics, as it will save both time and money in the long run.
In modern world a number of things which are supposed to be well understood are actually misunderstood and truth or honesty is one such thing.
Today we use alternate ways and tricks to actually try to be what we really are i.e., honestly like in marketing on one hand marketers try to create a product which is in high demand and on the other hand they try to find people who actually require this product.
Role of Honesty in Marketing
A successful marketer actually knows the art of honestly revealing what its product or services stands for and who can benefit from them and how.
When a marketer targets the right group of people with right type of products and is able to state this, he immediately succeeds with his/her efforts while others who think that marketing is about selling without actually revealing the real facts to everyone (or else they are not likely to purchase) actually fail in there marketing efforts time and again until they get older and have enough experience to state things the way they are without actually referring to the word “honesty”.
So, all in all marketing is about honesty, providing the exact glimpse of the products or the services that they actually provide and that are actually required somewhere in the market and no other product or service is actually either providing these or is really capable of providing or may be the competitors products or services are really worthy of praise but there marketing strategy or team isn’t actually able to reflect its honest image in the marketing segment.
Anything which reflects a distorted image in market either by choice or mistake is likely to fail sooner or later.
Maybe today we teach and learn a number of complex marketing strategies and keeping aside simple things that are natural, make higher impact and are simply easy to understand, resulting in nothing new or even better.
Marketing is nothing but trying to abide with honesty and anything which is able to do this efficiently comes close to nature or super as a super-brand.
Role of Honesty in Our Personal Life
In our personal life we often reach this conclusion after experimenting with various policies and later coming back to conclude this.
For example, current debate on organic and inorganic foods can also be linked to this, as organic means natural which is also the truth or reality while inorganic means unnatural or man-made or artificial and is therefore not able to stand for a long period of time.
In our personal relations whether they are personal or professional we actually feel more secure, relaxed and calm when we share the relations with a greater degree of honesty.
to be updated so as to reflect real picture of honesty today ….